About Us
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Since its inception in 1984, the Wine Discount Center has been committed to offering you top-notch service, friendly expert advice and a unique selection of the world's best wine values. No matter which of our stores you visit – Chicago, Forest Park, Highland Park or Barrington – you'll discover our commitment is stronger than ever.
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Some of the nicest people in the world are waiting to help you at the Wine Discount Center. Whether you're an experienced taster or just beginning to enjoy fine wines, our knowledgeable staff is eager to share its passion for wine with you. We're always happy to answer your questions; discuss individual wines at our weekly in-store wine tastings; and recommend appropriate wines for any occasion – from the most casual to the most formal – in whatever price range you desire.
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We seek out the best wines in each price range and offer them to you at the best possible prices. It's challenging, but it's what we're all about. You'll always find extremely competitive prices every day at the Wine Discount Center.
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We continually strive to discover outstanding wines. Each month our experienced staff tastes hundreds of wines in an effort to choose only those that we believe offer you the best quality and value. We carefully evaluate each wine's color, aroma, taste, body and finish using the same 100-point system as national publications such as the Wine Advocate and Wine Spectator. We taste a lot. We select a few. And we invite you to drop in and taste for yourself the results of our efforts.
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